Aircall + HubSpot integration guide with implementation tips 

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Two tools sit at the center of sales and customer support operations: a customer communications and intelligence platform and a CRM solution. Together, these platforms give you the context and data you need to drive better sales outcomes and customer satisfaction. 

HubSpot is a leading CRM that has simplified support and sales workflows for over 268,000 customers. Its all-in-one software acts as both a support hub that facilitates customer engagement and a sales tool for boosting conversion rates.

By integrating HubSpot with Aircall’s cloud-based calling system, support and sales teams can access all the data they need to deliver a fantastic service during voice calls. The result? Your teams can engage customers and prospects more effectively, solve challenges faster, and spend more time on impactful work.

Learn how this integration works and how to use it to improve customer support and sales outcomes. 

TL;DR

• Integrating Aircall with HubSpot centralizes call data, contact records, and conversation insights for complete visibility across sales and support teams.

• The integration automatically logs every call, note, and recording in HubSpot, to give teams accurate, real-time data to personalize every customer interaction.

• Aircall’s Insight Cards, Conversation Intelligence, and Tag Sync features empower reps with instant context and analytics to improve productivity and call quality.

• With tools like Click-to-Dial, automatic ticket creation, and mobile access, teams save time, reduce manual work, and deliver faster, more consistent service.

• A simple setup and phased rollout make it easy to adopt the Aircall + HubSpot integration and quickly unlock stronger, smoother workflows.

How does Aircall’s integration with HubSpot work?

Aircall’s HubSpot phone integration enables teams to connect call information with HubSpot to pull caller data in real-time and log new information into client records, on any device. 

Every inbound and outbound call automatically logs to the right contact, deal, or ticket in HubSpot, complete with call duration, outcome, recording link, and notes. This creates a single, reliable source of truth for customer interactions.

The integration also provides every agent instant access to all the context they need to deliver personalized, outstanding service and build meaningful connections with customers. 

Aircall’s Insight Cards surface this context automatically before each call, pulling HubSpot data directly into the Aircall interface. Agents see recent interactions, open deals, or ticket status so they can tailor every conversation to the caller’s needs without switching tools.

Meanwhile, sales teams can use the HubSpot integration with Aircall to track customers through every step of their journey. Aircall tags and custom properties sync to HubSpot records, helping managers automate post-call workflows like follow-up emails or deal updates.

All this can be done flexibly from any device. That means wherever an agent or rep is working from, they can log and access the data they need to deliver memorable and meaningful customer experiences. 

How your team can benefit from integrating Aircall with HubSpot

When you connect Aircall and HubSpot, you get powerful CRM and phone integration benefits, including:

• Better data, all in one place: Automatically log every call to HubSpot with duration, notes, recordings, and transcriptions for complete visibility and accurate reporting.

• Customer history at your fingertips: Insight Cards show HubSpot data before each call, giving reps full context and customizable insights for better conversations.

• Flexibility, wherever you are: Use Aircall’s mobile app to log and access HubSpot data in real time, without losing call quality or context.

• Faster, smarter conversations: Save time with Conversation Intelligence, Click to Dial, and automatic ticket creation that removes manual work.

• Consistent experiences across channels: Keep every customer touchpoint connected across phone, SMS, and chat for smoother workflows and increased customer satisfaction.

Learn how the Aircall + HubSpot integration can help your sales and customer service teams move faster and ensure your customers never feel the gaps. Read the eBook.

7 ways to use Aircall’s HubSpot integration

Once connected, the Aircall and HubSpot integration simplifies workflow to bring data, calls, and insights together in one place. Here are seven ways to put the integration to work for your sales and customer support teams.

1. Conversation Intelligence

Bring conversations directly into HubSpot with Aircall's conversation intelligence. This feature can capture and transcribe every call, making it easy to listen, share, and analyze conversations at scale, all within HubSpot. 

Teams can search keywords, track themes, and uncover actionable insights instantly. This helps sales leaders ramp up reps better to enhance sales performance and enables customer support teams to identify recurring issues and how to solve them. 

2. Call Logging

With Aircall’s Hubspot integration, every call gets logged automatically. Every time a call occurs, Aircall searches contacts, companies, emails, and phone numbers within HubSpot to ensure calls are accurately tracked in the right place. 

If the platform doesn’t recognize the number, agents can create a new HubSpot contact right from Aircall, keeping records accurate and saving valuable time.

3. Contact Sync 

Contact Sync automatically connects your saved contacts in HubSpot with Aircall’s cloud-based calling system. Every time you make or receive a call, key information like contact name, company, and history appears instantly on your Aircall phone. 

This real-time visibility gives agents full context before they start a conversation to ensure every call feels personal and purposeful, no matter how fast the workday moves. 

4. Click-to-Dial 

Aircall’s Click-to-Dial feature makes reaching customers instant and effortless. Using Aircall’s browser extension, sales and customer support teams can launch calls directly from any HubSpot contact or record. No need to retype numbers or switch between tabs. 

This simple shortcut saves time, reduces errors, and keeps every conversation connected to the right customer record for smoother, faster communication.

5. Ticket Creation

Ticket Creation connects your calling activity directly to HubSpot’s support pipelines. Each time a call comes in, Aircall can automatically generate a ticket linked to the right contact or company, no manual entry required. 

This keeps all customer issues and conversations in one place so customer support teams can resolve requests faster and focus on delivering exceptional experiences instead of tackling administrative tasks.

6. Insight Cards 

Customizable Insight Cards instantly display key HubSpot details inside the Aircall app whenever a call starts. Agents see who owns the contact, when the last conversation took place, and any linked deals or support tickets, all in one view. 

This deeper, real-time context shows how a CRM integration can improve customer experience: by giving teams everything they need to deliver more personalized and proactive support.

7. Tag Sync

Tag Sync automatically logs Aircall tags into HubSpot call activity. This creates a seamless link between your phone workflows and CRM records. 

Teams can quickly filter and sort calls by tag, like lead type, issue category, or priority, to spot patterns, track performance, and act faster. This added organization keeps data clean and makes every follow-up more efficient.

Then, you can report on tag types to get a better understanding of the types of queries customers tend to contact you with

How to configure your Aircall + HubSpot integration

It only takes a few clicks to integrate your phone system with your CRM and start syncing calls, contacts, and insights automatically. 

Here are the key steps for connecting Aircall with HubSpot, plus a rollout plan to help your team adopt it smoothly:

Installation and setup 

First, log in to your Aircall Admin Dashboard and go to Integrations & API → HubSpot. Click “Install integration,” then Authorize access for your HubSpot account.

Select one or more Aircall numbers to link to HubSpot. Calls to these numbers will be logged automatically (you can always add or remove later).

In HubSpot, approve the Aircall app installation. Once connected, you’ll return to Aircall to finish the setup.

Run a test call log from Aircall to confirm calls appear in HubSpot.

Now, open the HubSpot integration settings page in the Aircall Dashboard to configure custom behavior. This includes: 

• Mapping call outcomes (using Aircall tags) to HubSpot call engagement outcomes

• Enabling ticket creation or updating per call type

• Choosing whether to create new contacts from unknown numbers

• Deciding who should be assigned as the owner of a call or newly created contact

Follow the full configuration guide in the Aircall Help Center for more information.

Adoption phases and rollout strategy

By following this phased rollout, you give your team time to adjust while unlocking value progressively. Within just days, you’ll see clearer visibility, faster HubSpot workflows, and more reliable data.

Connect HubSpot with Aircall today

Aircall and HubSpot work in the background to move conversations from channel to channel and team to team. The seamless integration helps sales and customer support departments maintain consistency while minimizing manual data entry so your agents and reps can deliver better service without getting burnt out. 

"With the Aircall and HubSpot integration, we're now able to use call tags to track our team's outbound activity, which we were not able to do before,” attests Jeong Lee, VP of Strategy and Operations at Lynk Answers.

“Our end goal is to get more consistent client service implemented across our front line, and Aircall helps us to do that."

Install the HubSpot integration for Aircall today and start delivering standout customer experiences while saving teams time.

Frequently asked questions about Aircall’s HubSpot integration

What is a HubSpot integration?

A HubSpot integration connects HubSpot’s CRM with other business tools to share data and automate workflows. By linking systems like Aircall, teams can manage calls, contacts, and customer activity directly within HubSpot. This creates one connected workspace for sales, support, and marketing.

How do you integrate HubSpot’s CRM?

To integrate HubSpot’s CRM, install your chosen app (like Aircall) from the HubSpot App Marketplace and authorize the connection. Once linked, HubSpot automatically syncs data between platforms, letting teams log calls, update contacts, and trigger workflows without manual effort. Setup only takes a few minutes.

How do you integrate apps with HubSpot?

You can integrate apps with HubSpot through the HubSpot App Marketplace. Simply find the app you need, click Install, and grant permission to connect it with your HubSpot account. Once installed, data flows automatically between systems, streamlining workflows and reducing manual updates.

What apps work with HubSpot?

HubSpot connects with over 100 popular apps through the HubSpot App Marketplace. These include Aircall, Gmail, Google Calendar, Microsoft Outlook, Microsoft Teams, Slack, and automation tools like Zapier. Integrations cover voice, email, sales, marketing, customer service, and project management.

How do you log your SMS business texts in HubSpot?

Aircall logs SMS and MMS messages as a HubSpot engagement and associates them with the related HubSpot records. SMS/MMS logging is enabled by default, but you can manage it anytime in your HubSpot integration settings.

How do you create reports in HubSpot?

With Aircall’s integration, each call automatically logs in HubSpot as a Call Activity with details like owner, duration, and outcome. Using HubSpot’s reporting tool, you can visualize this data to track performance, such as calls, call duration, and calls by user. Create custom activity reports in HubSpot to measure productivity, identify trends, and improve team efficiency.

How do you add Aircall’s Admin Dashboard to HubSpot?

HubSpot Professional and Enterprise users can embed Aircall’s Admin Dashboard directly into their HubSpot Reporting Dashboards. 

In HubSpot, go to Reports → Dashboards → Actions → Add external content, then choose Other content, add a title, and paste your Aircall Dashboard URL. 

Once added, resize the frame to fit your view. Admins must stay signed in to Aircall for full access.

Is Google still acquiring HubSpot?

No. Google’s parent company, Alphabet, has walked away from talks to acquire HubSpot. While the potential deal drew attention in 2024, reports confirmed that discussions ended without an agreement. HubSpot continues to operate independently.

Why did Google drop HubSpot?

According to reports, talks between Alphabet and HubSpot never progressed to the due diligence stage and ended soon after initial meetings. While no official reason was confirmed, the discussions concluded quietly, and HubSpot continues to operate independently.

Does HubSpot have an API integration?

Yes. HubSpot offers an API that allows developers to connect external tools, automate workflows, and customize how data moves between systems.

Published on March 7, 2023.