How Sales Managers Can Leverage Aircall’s ActiveCampaign Integration

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Every sales manager knows how important it is to stay connected with their team and their customers. That's why we are thrilled to share how Aircall works with ActiveCampaign.

Aircall is a cloud-based phone system that integrates seamlessly with ActiveCampaign, allowing sales teams to make and receive calls directly from ActiveCampaign’s CRM. This integration has been a game changer, especially with click-to-dial, which allows reps to call prospects directly from ActiveCampaign. Sales reps can easily track and manage their inbound and outbound communication with customers in one place—their CRM.

To gain a deeper understanding of how sales managers can rely on the Aircall x ActiveCampaign integration, we spoke to Gwen Sioson, Senior Integrations Partner Manager at ActiveCampaign.

Q: What’s the #1 benefit of using Aircall’s ActiveCampaign integration?

Gwen: One of the biggest benefits of using Aircall with ActiveCampaign is the automatic call-logging feature. Whenever a call is made or received, the details are automatically logged in ActiveCampaign, including the duration of the call, the recording of the conversation, and any notes or comments I make during and after the call. This makes it easy to keep track of customer interactions and follow up on any action items.

Q: How can sales managers use Aircall and ActiveCampaign to leverage key insights? 

Gwen: Another great Aircall feature is its real-time reporting and analytics dashboard. This tool provides sales managers with valuable insights into my team's performance, including call metrics, activity levels, and call outcomes. By using this data, sales managers can identify areas that need improvement, set goals, and measure our progress over time.

Q: Can you tell us about some of ActiveCampaign’s automation features? 

Gwen: A powerful advantage of integrating Aircall with ActiveCampaign CRM is the ability to use Aircall custom properties to trigger ActiveCampaign automations. There are six automation recipes within ActiveCampaign, including missed-call follow-up and deal creation for an inbound call, which both eliminate post-call manual data entry and improve the overall customer experience for prospects.

Q: How does the ActiveCampaign integration help teams boost productivity? 

Gwen: But perhaps the most significant benefit of using Aircall is the boost it gives to team productivity. With everything in one place and easy to access, teams can focus on what matters most: engaging with customers and closing deals. Whether you are on the go or in the office, Aircall ensures that your sales team is always connected and equipped to make the most of every sales opportunity.

For sales managers looking to streamline their communication processes and boost team productivity, Aircall and ActiveCampaign are a force to be reckoned with. Want to see for yourself? Get one month free of Aircall.

Published on May 5, 2023.