BAC

BAC is a Sydney-based digital transformation consultancy that unifies strategy, people, and technology to help organisations design better systems to scale their GTM across financial services, manufacturing and technology.

With deep expertise across CRM, AI, and service design, BAC bridges the gap between CX strategy and technical execution. BAC works with Aircall to connect voice into clients' broader revenue operations.

Typical engagements include integrating Aircall with HubSpot to automate call logging, configure smart IVR routing to deal and ticket owners, and trigger follow-up workflows based on call outcomes.

This gives sales and service teams real-time customer context on every call, while giving revenue leaders pipeline visibility from first touch to close.