Customer Experience Blog & Articles

WhatsApp vs. SMS for CX: The ultimate guide for Support and Sales

WhatsApp offers rich engagement, while SMS delivers instant reach. Compare WhatsApp vs SMS for CX and sales—and see how to manage both in one inbox....

Calli MillangJanuary 21, 2026

5 Minutes

Tech

Customer Experience

October 16, 2025

8 Minutes

Striking a balance between empathy and efficiency in customer service

Customer Experience

October 14, 2025

12 Minutes

Tips and scripts for handling difficult customers over the phone

Customer Experience

August 5, 2025

8 Minutes

Key trends to watch for in proactive customer communications

Customer Experience

August 1, 2025

9 Minutes

8 essential digital customer communication features for modern businesses

woman making call while practicing cold calling tips in with green background

Sales

January 17, 2025

25 Minutes

Cold Calling Tips & Examples: Your Guide to Driving Successful Conversions

Support

December 6, 2024

3 Minutes

Driving Luxury Sales with Aircall's Human Tech

Customer Experience

November 29, 2024

10 Minutes

How E-commerce Brands Can Reduce Cart Abandonment with Effective Phone Support

Customer Experience

October 17, 2024

14 Minutes

The most effective communication channels for personalised customer service

Customer Experience

August 27, 2024

9 Minutes

A Guide to Omnichannel Contact Center Solutions + Top Options

Two people talking with emojis that show different emotions obtained by sentiment analysis

Sentiment Analysis: Improve the Customer Experience

To grow and stay ahead of the competition, SMBs must pay attention to how the market perceives their products and services. Has the product met their needs? Is there a specific pro...